We're glad you stopped by. Life Insurance Awareness Month is just around the corner, and to help you take full advantage of this once-a-year opportunity, LIFE has put together its 2010 LIAM Producer Toolkit. The kit makes it easy for you to put together a high-impact, LIAM marketing program, and to do it with relatively little effort. Most of the kit resources are accessible with the click of a mouse.

And the 2010 LIAM Spokesperson Is...

The 2010 LIAM spokesperson is actress Leslie Bibb, whose recent credits include roles in films such as Iron Man 2, Confessions of a Shopaholic, and Talladega Nights: the Ballad of Ricky Bobby. Leslie was just three when her dad died in a work-related accident at age 39. After the accident, Leslie's mother was faced with having to raise four girls on her own. Her mother continued to work to provide for her daughters, but her financial situation was greatly eased by the proceeds from her husband's life insurance. With money not being a major concern, Leslie's mother was able to focus on keeping the family together and meeting her daughters' everyday needs. "My father never thought he'd die at such a young age, but he loved his family enough to expect the unexpected," says Leslie.

The Producer Toolkit includes a free downloadable flyer describing Leslie's realLIFEstory. During the September campaign, you are encouraged to share her story with people in your community to get them thinking about their need to expect the unexpected.
  
LIAM 2010 Theme: The Wonders of Life   

For 2010, LIFE has decided to build upon a theme that generated a lot of enthusiasm when it was first introduced during LIAM 2009. The Wonders of Life is a simple concept. We live for life's wondrous moments. From simples pleasures like enjoying quality time with loved ones to major milestones such as seeing a child reach graduation day, these are the moments we cherish most. Life insurance is all about ensuring that the life you've worked so hard to achieve for your loved ones won't come to a halt if something were to happen to you. Unfortunately, tens of millions of Americans lack adequate life insurance protection. If they were to die prematurely, life would quickly become a struggle for their loved ones, leaving little time to savor life's wondrous moments. Read more about the Wonders of Life theme by visiting the Wonders microsite at www.wondersoflife.org.

We encourage you to check out the Wonders Toolkit at www.lifehappens.org/wonderskit. It contains various resources to help you communicate the Wonders of Life message to your clients and prospects. Some of the resources are LIAM-specific, while others can be used at any time of the year.

8 Tips to Help You Seize the LIAM Marketing Opportunity

Who wouldn't want to reach out to clients and prospects at a time when they're already thinking about their need for life insurance? But where do you start and how can you make the most of this once-a-year marketing opportunity. Here are 8 tips to get you started with your planning. 

1. Mark LIAM on Your Calendar Today: Circle September on your calendar, and start laying the groundwork today for a successful campaign come September.

2. Use LIAM to Get Appointments Scheduled: Pointing out that September is LIAM gives clients and prospects one more reason to say "yes" to a meeting.

3. Set Aside Money and Time: The three keys to selling more life insurance this September than you did last September are time, money and focus. If you make life insurance your primary focus and set aside enough time and money to conduct the proper outreach, you WILL be successful.

4. Take Advantage of LIFE's Marketing Resources: LIFE offers both FREE Web-accessible resources as well as high-quality print and multimedia marketing pieces for purchase. All of LIFE's resources are accessible through the LIAM Producer Toolkit at www.lifehappens.org/liamkit.

5. Tell Your Clients That "Life Happens": Life Happens gel bracelets are one of LIFE's most popular resources. During LIAM, wear several on your wrist and give them out to clients and prospects. They're great conversation starters. People will invariably ask, "What does 'Life Happens' mean?" That's your opening to talk to them about LIAM and the need to plan ahead for life's uncertainties. Access an entire suite of Life Happens marketing resources at www.lifehappens.org/lifehappenskit.

6. Share the 7 Wonders of Life Insurance: Life insurance can do some amazing things for families, and LIFE offers several marketing resources to help inform your clients and prospects about what LIFE calls the "7 Wonders of Life Insurance." Access them at www.lifehappens.org/wonderskit.

7. Encourage Clients to Enter the "What Matters Most to Me" Contest: LIFE is developing a fun Facebook application that will remind Americans that life insurance can help them protect the people and things that matter most to them. If your clients use the application during LIAM, they’ll have the chance to win a five-day trip to Aruba. Details regarding the contest are available in the toolkit.

8. Tap Into Company Assets: Most insurance companies support LIAM in some fashion. So reach out to companies you do business with to find out what kinds of LIAM marketing resources and sales incentives they may be offering.