Focus Term Series Portfolio Updates

Effective June 15, 2009, we will implement the following updates to the Focus Term Series product.

• The annual policy fee will increase on the $250,000 and $1,000,000 rate bands for all new policies to $60 for the 10-year and 15-year products (Policy fee will be $60 for all Focus Term Series products and face amounts across the board; for face amounts $249,999 and below, the policy fee will remain commissionable)
• The per unit rates will generally increase in most cells and rate bands on the Focus Term Series

Despite this adjustment, West Coast Life's term insurance prices remain competitive in the industry.  Many other carriers have already made similar adjustments to their term insurance portfolios to reflect current market and economic conditions.  We will continue to monitor our competitive position carefully.

Business Rules (No exceptions will be made to the following business rules.)

Paper Applications:

• All paper applications will be based on the application signed date
• Cases with an application SIGNED date by June 14, 2009, and received in the Home Office no later than June 22, will be issued with the current applicable rates and policy fee
• If the paper application signed date is prior to June 15, 2009, but received after June 22, the new rates and policy fees indicated above will apply

TeleLife:

• TeleLife will use the new rates effective June 15, 2009
• Focus Term Series cases quoted via TeleLife prior to June 15 will receive the current applicable rates and policy fee if the fully signed application packet is received in the Home Office by August 14, 2009

Illustration Systems

• WinFlex will use the new rates effective June 15, 2009

Product Availability

• The new Focus Term Series rates are approved in all states.

If you have any questions or would like additional information about the West Coast Life Focus Term Series product please contact Madison Brokerage at (888) 539-3232.